25. February 2021

New identity for the European market leader

Glatz Logo

Luxurious shade for more than 125 years: Glatz grew from a local Swiss family business to European market leader manufacturing sunshades of the highest quality. To maintain its leading position Glatz hired Scholtysik to redraw its brand strategy and create a whole new visual identity.

The Glatz credo is easy to remember but hard to maintain: timeless, enduring and of the highest quality. The new logo and design reflect this attitude: The brand comes across as sincere, Swiss, inventive and reliable. Just like the product. A generous, relaxed layout and no-frills typography provide ample space for fresh and varied interpretations – to always keep in step with changing seasons and market trends.

Isabelle Dürselen, Head of Marketing at Glatz, comments: “Our new logo and the visual elements convey our ingenuity, quality and ambition as well as our Swiss roots and heritage”. Co-CEO Goris Verburg adds: This is a big step for the company and the brand. We gained a lot from the experience and expertise of Scholtysik regarding both strategic positioning and implementing a Swiss brand internationally.”

Scholtysik serve Glatz with the launch and implementation of the new identity across all channels from online communications to product branding.

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