Avenir Suisse chooses Scholtysik
Scholtysik won the branding mandate from Avenir Suisse. The agency impressed during the evaluation process and was awarded the contract to revamp the brand image of Switzerland's most influential think tank.
Since its foundation in 2000, Avenir Suisse has developed scientifically sound ideas for the future of Switzerland as an independent think tank. Its thought-provoking ideas spark political and social debates and initiate concrete reforms at federal, cantonal and municipal levels. The focus is on the continuous development of a liberal, innovative and prosperous Switzerland. Avenir Suisse is supported by a foundation, the long-term financing of which is ensured by a broad circle of over 130 supporters, comprising companies and private individuals.
Further development of the Avenir Suisse brand
Scholtysik has been commissioned to modernise the think tank's image and adapt it to new communication needs. The collaboration aims to clearly and distinctly position Avenir Suisse in an increasingly dynamic and complex environment, giving the think tank an even stronger voice as an advocate for a liberal, innovative Switzerland. The first results will be visible in 2026.
Jürg Müller, Director of Avenir Suisse, explains the decision to choose Scholtysik as follows: “The decisive factors in choosing Scholtysik were their constructive-critical attitude and their understanding of the challenge facing us as a think tank: how to remain effective in a changing communications landscape.”