JURA Materials produces cement, concrete, and asphalt, extracts gravel, and recycles construction waste at more than 30 locations in Switzerland. Thanks to innovative technology, JURA Materials is the only Swiss manufacturer of significantly CO2-reduced cement and concrete made from Swiss raw materials. In addition, the group is investing in resource-efficient material cycles and reducing both emissions and energy consumption.

The new joint brand strengthens its presence in the fragmented market and positions JURA Materials as an innovation leader in the Swiss building materials industry on the path toward a circular economy with falling emissions and energy needs. It also creates a shared identity for the roughly 800 employees.

The new brand will be introduced nationwide across Switzerland starting in early July 2026. The brand launch marks a far-reaching step for the group — both in its external presence and within the organization. Scholtysik conducted extensive interviews with customers and other specialists from the various business areas and analyzed their respective competitors. Using these insights, Scholtysik worked in close collaboration with management and marketing leaders to develop the new "One-Brand Strategy."