Bell chooses Scholtysik
Scholtysik has been appointed branding partner of Bell Food Group. The Swiss branding and design agency will lead the strategic and creative development of the corporate brand spanning positioning, employer branding, and design. The strategic positioning of the Bell consumer brand will also be sharpened.
Bell Food Group ranks among Europe's leading food companies, with approximately 13,000 employees. Its broad brand portfolio includes Hilcona, Hügli, Eisberg and Hubers alongside Bell itself, one of Switzerland's most recognized food brands.
Scholtysik will provide Bell Food Group with long-term strategic and creative brand stewardship across a select portfolio of brands, with a focus on positioning, employer branding, and consistent execution across key touchpoints.