PSI: Rebranding of Switzerland’s largest research institute

Switzerland’s largest research institute has given itself a contemporary image that conveys its cutting-edge international research and enables efficient communication in the digital age. Scholtysik is responsible for the brand strategy, UX concept, design and implementation from web and video to signage and events.

With 2300 employees and around 3000 visiting scientists, PSI is the largest research institute for natural and engineering sciences in Switzerland. It operates Switzerland’s particle accelerator-based large-scale research facilities, a combination that is unique in the world. PSI is part of the ETH Domain and conducts research in the fields of future technologies, energy and climate, health innovation and the fundamentals of nature.

Moving brand and variable design

Scholtysik developed a dynamic logo that is constantly being formed and re-formed from tiny particles. The resulting shapes are inspired by PSI’s diverse research, such as quantum technology, neutron scattering, protein folding or atmospheric chemistry. Bright spectral colours, often used in PSI’s imaging techniques, illustrate the breadth and fascination of research at PSI. The new logo is registered in the Swiss Trademark Register as a moving mark and in several static versions.

Slide templates of the PSI presentation
PSI projection on screen in conference room
Person holding a Paul Scherrer Institute PSI brochure in their hands
Overview of PSI print media

Sub-brands for PSI Centers

The different research areas are now managed as PSI Centers with their own sub-brands. This makes them more visible in their respective research communities worldwide and helps attract the best minds to Switzerland and strengthen the innovative power of Switzerland as a business location.

Centre logos of the Paul Scherrer Institute PSI

User-centered website

Scholtysik developed the new website based on the Institute’s objectives, targeted user research and iterative prototype testing. The new component-based UI design allows for richer and more flexible content, ensures accessibility, and improves readability and clarity.

Website of the Paul Scherrer Institute PSI on mobile screens

Cost-efficient, rolling implementation

Rolling implementation reduces costs to a minimum. Existing material is used up and waste is avoided. A shift from print to digital media further reduces consumption of resources.

PSI posters with site plan and directions

International public tender

Scholtysik was awarded the mandate for the PSI rebranding after a multi-stage selection process as part of a public tender.