03. October 2022

Scholtysik win PSI Rebranding

Luftbild des PSI Areals
Photo: Markus Fischer, © Paul Scherrer Institute

Paul Scherrer Institute or PSI is Switzerland’s largest research institute. It is internationally known for world-class research in science and engineering. In a move to step up its communication PSI hires Scholtysik for a comprehensive rebranding. We came out on top during an international tender with heavy competition.

PSI employs 2200 people and manages a budget of some 400 million Swiss Francs. PSI is part of the ETH Domain, with the other members being the two Swiss Federal Institutes of Technology, ETH Zurich and EPFL Lausanne, as well as Eawag (Swiss Federal Institute of Aquatic Science and Technology), Empa (Swiss Federal Laboratories for Materials Science & Technology) and WSL (Swiss Federal Institute for Forest, Snow and Landscape Research). Research at PSI is focused on future technologies, energy and climate, health innovation, and fundamentals of nature. Every year, some ten thousand scientists apply for time slots at one of PSI’s large research facilities of which some are unique in the world.

Comprehensive rebranding for more effective communication

PSI communication faces higher demands and more complex requirements. As a state-funded institute it needs to demonstrate what it does and how that may benefit society now or in the future. The communication team at PSI organised itself according to a topic-centered newsroom model. Now the complete visual identity is going to be overhauled to make PSI’s communication more effective and to intensify dialogue with the Swiss society. We are hired for consulting on communication and brand strategies, for developing and implementing a new visual identity and designing a better user experience of PSI online channels.

International tender

Scholtysik came out on top of a multi-step, public, international tender against heavy competition. According to the public sourcing platform simap.ch we were chosen for the quality of our reference projects, the competence of our key persons, the accuracy of planning and the quality of our branding proposal. The rebranding project is planned to be completed in approximately two years.