The German Brand Award jury concludes that “Scholtysik & Partner have proven extraordinary branding competence with the rebranding of Bank Cler. In a field of high calibre contenders the agency prevailed.”
Scholtysik & Partner first developed the brand positioning, brand promise and personality. Then we created the new name and the complete visual and acoustic identity, from logo, colour, typography, imagery, animation and tonality to UX principles and characteristic interface components.
As lead agency Scholtysik & Partner supported also the internal launch and implementation. In addition, we helped researching and managing intellectual property such as trade marks or domains. We also helped the bank selecting and supervising additional specialists for interior design, advertising, public relations, coordinating with IT providers and conducting market research.
The German Brand Award is awarded by the German Design Council and the German Brand Institute. Each year, they pick the best examples of brand creation, brand management and brand communication across German speaking countries.
«Bank Coop becomes Bank Cler»
More on this project
German Brand Award Gallery: Bank Cler