The distinctive design stands out against the conventions of the sector. From logo, brand colours, imagery, icons, and interface components to style of animation and sound up to UX principles and tone of voice – in every facet, the design underlines the brand’s claim: clearer, fresher, digital.
Powerful logo and capital C
The logo is of great simplicity. It makes a strong impact in every size and usage, and is consistent in all the Swiss national languages. The logotype allows the prominent initial C to stand on its own, e.g. as a favicon, as a profile picture on social media, or as a physical supersign in the branch offices.
The bright blue is crucial for the visual appearance of Bank Cler. It is a first in Swiss banking, and differs from both the classic dark blue and the prevalent Swiss red.
Exclusive brand typeface customized for banking
The Cler font has a very clear look, is highly contemporary, and has been tailored to the demands of banking. The numbers’ design has been optimized for maximum clarity and perfect alignment in tables. An additional narrow version meets the special needs in reporting and forms.