BSB’s portfolio is enormously diverse: In the rapidly growing market for serviced housing for the elderly, BSB is a major player with over 200 apartments and co-living studios. For older people with higher care needs, BSB operates five care centres with different specialisations. As a market leader in integration and professional training of people with disabilities, BSB offers various types of assisted accommodation and runs numerous businesses ranging from streetwear stores to gourmet gastronomy and steel construction. In total, almost 20 homes, each with its own character and care concept, and more than 20 businesses cater to very different needs.
With a differentiated brand portfolio consisting of the umbrella brand, various service brands, multiple location brands and some independent single brands, BSB can address its highly diverse target groups individually and appropriately.
In addition, BSB is opportunistically co-branding with its owner, the civic community of Basel (Bürgergemeinde der Stadt Basel) — whenever it reinforces the strength and credibility of the sender.