UPK Basel launch new podcast “Frau.Psyche”
Why are women twice as likely to experience depression as men? And why does ADHD present differently in women? The new podcast “Frau.Psyche” by the University Psychiatric Clinics Basel (UPK Basel) focuses entirely on women’s mental health. We developed the illustration, design and animation for the podcast.
As in medicine, there is also a gender gap in psychiatry. For a long time, psychiatric research and treatment were shaped primarily through a male perspective. With the newly launched quarterly podcast “Frau.Psyche”, UPK Basel now brings the female psyche into focus.
We were pleased to support our long-standing client in this next step. We were responsible for the illustration, design and animation of the podcast visual and also supported the naming process.
Listen to the first episode "Gender in der Psychiatrie – warum es den anderen Blick braucht". Well worth a listen (conversation held in German).
Scholtysik has supported UPK Basel as lead agency for almost ten years, developing the award-winning brand design alongside a wide range of communication measures. Discover the UPK Basel brand design.
