Scholtysik develops new brand identity for Erich Keller
Erich Keller’s new brand identity highlights the company’s diversity and range of services, uniting its four business segments — interior fit-out, climate systems, workplace solutions, and room systems — as well as its two successful proprietary brands, Riotherm and Talky, under one umbrella. Scholtysik was responsible for the rebranding of the entire company and developed the Riotherm product brand to match it.
Erich Keller AG creates exceptional spaces worldwide with Swiss precision — from command centres and control rooms to trading floors and multimedia studios, as well as showrooms, retail spaces and high-end residential interiors. Its clients include international brands such as J.P. Morgan, NASDAQ, Swiss Re, Bucherer and IWC, as well as major Swiss names like SBB, Swisscom, Helvetia, Bank Cler and Axpo. The Talky room system is part of Vitra’s product offering.
The new brand identity reflects the company’s evolution from a regional joinery to an internationally acclaimed systems provider. The logo, that Scholtysik developed, combines the initials “E” and “K” into a reduced, internationally legible pictorial mark that captures the interplay of high-precision engineering and minimalist Swiss design in exemplary fashion. It is flexible enough to be used across digital applications, vehicles, workwear and signage alike. A cohesive system of typography, colour, imagery and tone of voice completes the brand identity.
Video: Kevin Blanc, Lauschsicht
Website: Heart Identity