Every two years, the Global Rebrand 100 is awarded to the top hundred rebrandings worldwide. The thorough redesign of UPK Basel was even ranked among the top 40 rebrandings by the international jury: “2020 Rebrand 100 Award with Distinction”.
‘Before’ and ‘After’ in the Rebrand showcase
The jury consists of leading industry professionals in the areas of business, strategy, design and education bringing together different perspectives from the US, Germany, France, Switzerland, Ivory Coast, India, Korea and Singapore.
Previous to the Rebrand 100 Award, the UPK Basel redesign had already won a DDC Award as one of the top twelve brand identity projects in German-speaking countries.