From first brief to brand registration in less than 40 days
The whole naming process with all research and assessments covering language, semantics, intellectual property and commercial law until final brand registration took us less than 40 days. This unusually fast development was made possible by of our efficient naming process and the smooth teamwork of a client, branding agency and IP lawyer in perfect sync.
«always in progress» is the main message of Keen brand design
The underscore at the end of the word mark visualizes that something is being invented here. We apply this simple design element playfully and context-related to express the brand in an agile and adaptive way. In addition, the whole design is totally simple and straight-forward. The colour palette of black, white and keen-green is super reduced and conveys high intensity.