21. April 2022

Scholtysik wins Swissgrid pitch

The national high voltage grid is a key success factor for the Swiss energy reform. That is why Swissgrid already started planning the future grid for the mid-century: the Grid Strategy 2040. The urgent modernization of this critical national infrastructure requires a huge communication effort and Swissgrid chose Scholtysik as its communication and design partner for this task. We prevailed in a multi-stage tender coming out on top of seven competitors.

The Swiss electricity system is going through the biggest upheaval in its history. Energy consumption continues to increase. Electricity production, on the other hand, is becoming increasingly volatile as the share of photovoltaics and wind power keeps growing. At the same time, the electricity is no longer generated centrally in a few power plants, but decentralized throughout the country. This poses massive challenges for the power grid.

Awareness of the urgency of grid modernization is lacking

The Swiss high voltage grid must be remodelled and expanded so that supply security can be guaranteed in the future and the energy reform in Switzerland will succeed. The public is not sufficiently aware of this today as other topics dominate the current energy discussion: new power plants, renewable energies, e-mobility, hydrogen. The key role played by the national grid in Switzerland’s energy future is not sufficiently taken into account.

Integrated communication for a future-proof power grid

Scholtysik won Swissgrid's tender for the “Grid Strategy 2040” project. Over the next three years, the agency will provide Swissgrid with strategic and operational support in all communication regarding the remodelling and expansion of the national high-voltage grid. The aim is to alert politicians, authorities and the population to the crucial role of the grid. In cooperation with our partner agency Kommunikationsplan, Scholtysik serves the entire range of corporate communications: strategy, conception, editing and copywriting, UX and UI design, graphic design, motion design, video production and scenography.