UPK Basel: Branding for both local audience and global science community
The University Psychiatric Clinics of Basel (UPK) are launching their thoroughly modernized appearance. Together with Scholtysik & Partner, UPK Basel sharpened their identity as well as their values. Based on these findings, we developed a contemporary design and refreshed the communication of UPK Basel.
Whether it’s a change in social perception, a scientific progress or digital transformation: the healthcare market is changing. With their sharpened brand identity and new design, UPK Basel reaffirm their position as one of the leading psychiatric institutions in Switzerland. Scholtysik & Partner support UPK Basel in the strategic development of their brand identity, brand architecture, brand identity and communication as part of a multi-year mandate.