The idea is simple: The ETH logo and the individual sender, all black-and-white, constitute a neutral and consistent frame. Within which all the various disciplines, contents and ways of thinking unfold at liberty. Imagery is completely free: whatever you can visualize.
The variable, overlapping labels kill two birds with one stone: First, we enable all users, even complete beginners, to pragmatically place their headlines on pictures with perfect legibility. Second, we continue the established ETH design feature of overlapping colour fields and maintain recognition. Just in a simpler and more flexible way.
For even more continuity, we keep the existing ETH colour palette and very softly update the corporate font DIN to the more recent DIN Next. The successor is optimized for use in copy and provides more compact typesetting as well as higher reading speed.