15. December 2021

Understatement and simplicity: rebranding ADB

Zurich’s first tax law specialist is leading the pack once again. With an uncompromisingly clear and minimalist corporate design approach the renowned law firm underlines its position at the top of the industry. ADB’s understated tone highlights its expertise and exclusivity in a subtle yet effective way. Scholtysik developed the brand identity from the overall brand structure to the new website.

Neither heritage preservation nor falling for the zeitgeist

Digital transformation affects almost all industries and law firms need to adapt to their clients' focus. Or rather be a step ahead. In regard of design, this means leaving behind the well-trodden path of heritage veneration and embracing more contemporary aesthetics. Scholtysik supports ADB to take this step in an assured and confident manner. The new brand identity avoids all zeitgeisty antics to express the true character of the firm.

Exclusive by understatement

Three factors contribute to the ADB look and feel: digitally driven and simple design, absence of colourful decoration, and the minimalist picture concept highlighting ordinary details and turning them into formal compositions of a highly aesthetic quality. The well-known Swiss photographer Samuel Schalch was commissioned with the production of the image pool.

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