A well-functioning, city-compatible mobility is a key requirement for the quality of life in the city of Zurich. According to «Strategien Zürich 2025», the city of Zurich is meeting the increasing need for mobility with an expansion of public transport, improvements for pedestrians and bicycle traffic as well as with an appealing design of public space.
Scholtysik developed and maintains the eye-catching appearance of Stadtverkehr 2025 and gives it the necessary impact with expansive graphics. The striking arrow shapes are applied over a large area to containers or directly to the pavement. Together with the bright green, they provide high visibility and draw attention in the cityscape.
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Design | Co-Branding | Signage | Promotion material