Scholtysik updates Thouvenin law-brand
The brand name was shortened to Thouvenin, the design became fresher and bolder. The typical brand imagery created with drone video and drone photography was expanded to new locations and different seasons. Scholtysik refreshed the complete visual identity just in time for the law firm’s 40 years jubilee.
At the age of 40, Thouvenin is looking ahead: Scholtysik shortened the brand from “Thouvenin Rechtsanwälte” to just “Thouvenin” and modernised its design with more active colours, bolder type and simpler layouts. The new look fits the entrepreneurial approach that always set the law firm apart.
More impact in peer-to-peer communication and social media
The shorter brand name is language independent and helps with the firm’s international audiences. Within the very brief and compact social media formats the invigorated design increases visibility and impact.
The sharp view from above is fascinating
The most eye-catching and unique element in Thouvenin’s visual identity was maintained and expanded: the analytical clarity of carefully composed drone video and drone photography from the greater Zurich area. On Google Maps the designers and photographers of Scholtysik identified interesting locations, then checked for best day or night times for ideal lighting conditions. All shots were done simultaneously for moving and static images. Scholtysik had developed the “Zurich-Birdview” concept several years ago which increased the law firm’s awareness and recognition significantly.
“Today, most law firms understand the value of a contemporary visual identity and differentiating design. So we had to raise our game. Thanks to the expertise and design skills of Scholtysik we live up to our audiences’ as well as our own expectations.”
Rolf Schuler, Partner at Thouvenin